The Nazire Evil Eye Embroidered Velvet Jacket - Deep Blue
Details
In Rajasthan, the evil eye isn't just a vibe — it's a 5,000-year-old superpower. Legend has it that one powerful gaze can shield you from absolutely anything the world throws your way.
So we decided to wear that legend.
The Nazar is hand-embroidered by master craftspeople in Jaipur's old city, using a chain-stitch technique that's been passed down for generations. The star of the show? A dramatically oversized eye motif that sprawls across the entire front — iris dancing in contrasting threads, surrounded by bold radiating lines that journey from collar to hem like little rays of protective magic.
It's maximalist. It's ancient. It's genuinely unlike anything in your wardrobe.
· · ·
THE GOOD STUFF
✦ Fabric — Luscious cotton velvet exterior. Soft stripe-cotton lining that's reversible (dress it two ways)
✦ Embroidery — 100% hand chain-stitched by actual humans. A single eye takes a skilled artisan 6–8 hours of pure focus
✦ Coverage — Front, back, both sleeves. The embroidery wraps all the way around you
✦ Silhouette — Relaxed, oversized boxy fit. Flared bell sleeves. Stand collar. Open-front or zip closure (depends on your colourway)
✦ Lining — Striped cotton interior. A beautiful surprise every time you open it
✦ Totally one-of-a-kind — Hand-stitched means no two jackets are identical. Yours is genuinely unique
· · ·
THE HUMAN WHO MADE IT
Every Nazar jacket is born in a small workshop in Jaipur, Rajasthan — a city where embroidery has been a living art form for over five centuries.
The people who create these jackets aren't clocking in at a factory. They're craftspeople who've spent decades perfecting their art. When you buy a Nazar, a real chunk of what you pay goes straight to them — above market rate, always.
This isn't fast fashion. This is the complete opposite.
The Nazire Evil Eye Embroidered Velvet Jacket - Deep Blue
Details
In Rajasthan, the evil eye isn't just a vibe — it's a 5,000-year-old superpower. Legend has it that one powerful gaze can shield you from absolutely anything the world throws your way.
So we decided to wear that legend.
The Nazar is hand-embroidered by master craftspeople in Jaipur's old city, using a chain-stitch technique that's been passed down for generations. The star of the show? A dramatically oversized eye motif that sprawls across the entire front — iris dancing in contrasting threads, surrounded by bold radiating lines that journey from collar to hem like little rays of protective magic.
It's maximalist. It's ancient. It's genuinely unlike anything in your wardrobe.
· · ·
THE GOOD STUFF
✦ Fabric — Luscious cotton velvet exterior. Soft stripe-cotton lining that's reversible (dress it two ways)
✦ Embroidery — 100% hand chain-stitched by actual humans. A single eye takes a skilled artisan 6–8 hours of pure focus
✦ Coverage — Front, back, both sleeves. The embroidery wraps all the way around you
✦ Silhouette — Relaxed, oversized boxy fit. Flared bell sleeves. Stand collar. Open-front or zip closure (depends on your colourway)
✦ Lining — Striped cotton interior. A beautiful surprise every time you open it
✦ Totally one-of-a-kind — Hand-stitched means no two jackets are identical. Yours is genuinely unique
· · ·
THE HUMAN WHO MADE IT
Every Nazar jacket is born in a small workshop in Jaipur, Rajasthan — a city where embroidery has been a living art form for over five centuries.
The people who create these jackets aren't clocking in at a factory. They're craftspeople who've spent decades perfecting their art. When you buy a Nazar, a real chunk of what you pay goes straight to them — above market rate, always.
This isn't fast fashion. This is the complete opposite.